Sustainability

Sustainability

Smartfish is committed to reducing harm to the environment and aims for natural resource efficiency in our business activities. Smartfish actively works to limit its environmental impact through sustainable use of resources, production, packaging and transport.

Sustainable sourcing

The fish oil used in Smartfish’s products is from wild catch from clean Norwegian waters. Stocks of wild cod along the Norwegian coast are plentiful and carefully managed. The fish oil is taken from the cod’s liver, where the fish oil is extremely concentrated, and this contributes to using all parts of the fish for food with minimal waste. Every day during the fishing season, the fish is delivered to selected stations nearby and is carefully cleaned and stabilised.

Natural ingredients

Smartfish has the ambition to use natural ingredients in our formulations. The definition of “natural” is changing over time and may differ from country to country.

Environmentally friendly packaging

The packaging used for all Smartfish products is recyclable paper cartons produced from sustainably managed forests. The Tetra Pak packaging is recyclable and has a low carbon footprint.

The square shape of the packaging enables efficient storage and shipment of the products, with a minimum of dead space. In addition, the packaging provides the product with excellent shelf stability and enables effective waste management.